A Look Back at SocialWest 2019's Speakers

Every year, SocialWest welcomes some of the best speakers and leaders in the industries of both digital marketing and social media. And 2019 was no exception. From Dragons to podcast superstars and experts from some of the world’s biggest social media companies, our fourth year was packed with dynamic speakers delivering up-to-date information that challenged our attendees to move beyond their comfort zone and become experts in their own right.

Here’s 2019’s complete speaker roster.

  • “How Social Media Has Changed Me and The World.” - Arlene Dickinson
  • “Building Ideas That Thrive In A Connected World.” - Vik Kambli, Facebook
  • “Marketing At The Speed of Culture” - Paul Burns, Twitter
  • “B2B Trends for The Contrarian Marketer.” - Jeff Lancaster, LinkedIn
  • “Stop Thinking About Channels: Start Thinking About People.” - Duncan Blair, Article
  • “Is Podcast Marketing Right For Your Business.” - Podcast Panel with Terry O’Reilly
  • “Aligning Narratives and Strategy with Stakeholders.” - Torie Peterson, Calgary Flames
  • “Your Next Branded Project Should Be Audio.” - Steve Pratt, Pacific Content
  • “Attribution Modelling: How To Measure The Real Impact of Your Marketing Channels" - Jake Surrey, Fountain Partnership UK
  • “The State of Social Media and What It Means For Your Business.” - Alicia Taggio, Tradeable Bits.
  • “Your Next Targeting Strategy: Big Data, Behaviour and Privacy.” - Kate Leadbetter, DDB Canada
  • “Intuition vs. Cognition” - Mike Gettis, Endy
  • “How to Deal With Haters and Negative Comments on Social Media.” - Nancy Smith, City of Calgary
  • “Your Organization as an Advocacy Vehicle.” - Zain Velji, Northweather
  • “Becoming the Story-The Power of a Brand.” - Luiza Campos, Marca Strategy
  • “What marketers need to know about chatbots now” - Fatima, 88 Agency.
  • “Facebook Live: How A Video of Pain and Mistery Led ATB to Live Video Success.” - Adam Rozenhart + Tyler Butler, ATB
  • “WTF is A Sales Funnel And How to Build Them.” - Beverley Theresa
  • “Inbound Marketing is Dead: The Secret To Great B2B Marketing is Go Back to Basics.” - Matthew Carpenter Arevelo, Centrico Digital
  • “Is Now the Best Time For Your Company to Adopt Blockchain” - Jason Kaluzski, AION Foundation.
  • “Shouting Into The Void: Social Strategy Without Personas or Journey Maps.” - Megan Sirockman + Kelsey Chudiak, Critical Mass
  • “Communities Not Campaigns: A Guide to B2B Influencer Engagement” - Jay Palter, Social Advisory
  • “How Do Your Marketing Relationships Measure Up?” - Peter Bishop, ZGM Marketing
  • “Protecting Your Brand and Reputation Online.” - Jessica Fralick, Edelman
  • “Engaging Albertans: The World of Government Marketing and Advertising” - Catherine Lee-Hannley, Government of Alberta
  • “Social Media Demographics in 2019.” - Alex Kingcott, Shareworthy Content Lab
  • “Influencers- A Love Hate Relationship.” - Vinod Varma, Shout and Shout
  • “How To Leverage Paid Social Algorithms to Do Your Bidding." - Sullivan Geneau, Jelly Marketing
  • “Launching New Talent: Connecting Education to Industry.” - Fiona Munro, Bow Valley College.
  • “The Power of People: How Employees and Customers Can Help Grow Your Brand in a World of Algorithmic Hell.” - Usman Tahi-Jutt, McDonalds.
  • “Organizing and Managing Split-Testing Strategies and Technologies for Agile Marketing Teams.” - Crystal Decnodder, Full Blast Creative
  • “Lessons from The Dark Web.” - Scott King, Critical Mass
  • “Measure What Matters: Forget about Vanity” - Marc Binkley, Anstice
  • “Digital Marketing in a Heavily Regulated Industry” - Amber Craig, Four20 Premium Markets