SocialWest 2023 tickets are already over 98% Sold Out!
SocialWest is a one-of-a-kind event designed to help marketers refine their digital strategies and develop skills that will help push brands and channels even further. With 25+ speakers, dozens of sessions and hands-on learning, this is an invaluable experience for anyone who wants to elevate their digital marketing skills.
Focusing on digital marketing, SocialWest brings together innovative minds to teach and inspire. Learn the strategies behind successful campaigns, network with those who are doing it right now and roll out new strategies for your business or clients.
We're excited to put on a conference that is dynamic, safe, entertaining, and most importantly, educational.
Final Tickets Available Now
What to Expect
A variety of dynamic speaker experiences.
3 evenings of networking and community-building
Big screen presentation experience with comfortable seating.
Meet Our 2023 Speakers
Our presenters have completed the necessary tasks — including budgeting, strategizing, management, and reporting — to understand the requirements for constructing a successful social media and digital marketing strategy. It's their experience, enthusiasm, and dedication to advancing the Canadian digital marketing industry that distinguishes SocialWest speakers from the rest.
SocialWest 2023 will features 25+ expert speakers
"Community Commerce on TikTok"Neil Cameron view bio Head of Canadian Agency Partnerships
Speaker Bio: Neil Cameron
As Head of Canadian Agency Partnerships, Neil Cameron is responsible for overseeing TikTok’s relationships with agency partners in Canada, designing marketing strategies for some of the world’s largest brands to leverage and engage with TikTok’s community of creators. Prior to joining TikTok, Neil oversaw partnerships with some of Canada's largest holdcos at Facebook Canada and previously held strategy roles at Bell Media and Rogers Communications.
"From Discovery to Decision to Do: How Pinterest helps businesses and agencies reach customers—all in a more positive place online"Biying Miao view bio Head of SMB Sales, Canada
Speaker Bio: Biying Miao
Biying Miao is the Head of Canada SMB at Pinterest, overseeing the strategy, operations and execution of regional account management teams that help small to medium sized businesses and agencies accelerate growth on the Pinterest platform. Prior to joining Pinterest in 2022, Biying held sales leadership roles at Shopify, and was co-founder and Head of Revenue at Hot Pop Factory, a manufacturing automation software startup which she successfully led to acquisition. With a decade of leadership and entrepreneurship experience under her belt, Biying is passionate about mentorship and coaching. In her free time, you can find her bouldering the crags of Niagara Glen, pattern drafting custom fashions and pinning interior design ideas.
Too Big For DataAlton Wong view bio Partner Lead, Western Government and Lotteries at Google
Speaker Bio: Alton Wong
Alton Wong graduated from The University of Waterloo and studied Biotechnology. He started his career as a Research Technologist at the Hospital for Sick Children but made a pivot into the tech industry and worked in roles in marketing communications, events, account management, and now sales. He's done a tour of duty at Microsoft, Salesforce, LinkedIn, TikTok and currently leads the Western Government and Lotteries business at Google.
"The Social Team Behind the Team"John Delaney view bio Director, Social Media
Speaker Bio: John Delaney
John Delaney is a digital marketing leader with over a decade of experience and an expertise in audience engagement, social strategy and direct to consumer communications. Having worked across the music, media, and sports industries, John is no stranger to cultivating audiences around some of the nation's biggest brands and keeping them strategically engaged.
Amplifying Creativity: How to Save Time and Supercharge Your Creativity with AIAdam Rozenhart view bio Managing Partner & Strategist
Speaker Bio: Adam Rozenhart
Adam Rozenhart is a communications strategist with over 15 years of experience in marketing and communications strategy, planning and execution. He cut his teeth in the digital world as the co-founder and Editor-in-Chief of OilersNation.com before moving into the agency world. He runs his own digital agency with his partner Tyler, and would love to chat with you about it over beers.
Amplifying Creativity: How to Save Time and Supercharge Your Creativity with AITyler Butler view bio Managing Partner & Strategist
Speaker Bio: Tyler Butler
Tyler Butler is an award-winning digital strategist with over a decade of experience. Creativity defines Tyler’s work, whether he’s hosting an improv show on a bank’s Instagram account, delivering a rainbow unicorn pool floatie to a social media conference, or addressing student mental health through a Snapchat account. And yes, those all really happened.
The Power of Purposeful BrandsStephanie Kochorek view bio Co-Founder and Creative Director
Speaker Bio: Stephanie Kochorek
Stephanie Kochorek Co-Founder & Creative Director - Born in Calgary, after graduating from Miami Ad School, Stephanie started her career as a copywriter in San Francisco at Venables, Bell & Partners. With agency stints at WAX in Calgary and Rethink in Vancouver under her belt, she co-founded Daughter in 2016. Stephanie leads the agency with her strong strategic perspective and ability to articulate complex messaging in a highly engaging way for clients like Arts Commons, connectFirst Credit Union, SAIT, and TransAlta
The Power of Purposeful BrandsJill Dewes view bio Partner & Director of Business Development
Speaker Bio: Jill Dewes
Born in Canada and raised in New Zealand, Jill is a Partner & the Director of Business Development at Daughter Creative, a women-owned and led branding and advertising agency in Calgary. Jill’s favourite things are connecting people, and helping great concepts get to market. With a range of values-aligned clients and a talented senior team, Daughter has its sights set on demonstrating that creativity is a true economic driver, and Calgary is a true creative hub.
"Marketing with Your Audiences' Best Interests at HeartDerek Hovinga view bio Owner & Inbound Marketing Strategist
Speaker Bio: Derek Hovinga
Derek Hovinga is the owner and inbound marketing strategist at The Inbound Lab. He has over a decade of content marketing experience and focuses on using content marketing tactics to help businesses generate demand for their products and services. Derek is known as an "Aggressive Helper" and for his wit, sense of humor, and ability to make complex topics easy to understand. When he's not helping businesses grow their content and inbound marketing programs, he's mixing cocktails and watching trashy television.
"The Perfect Marriage: Striking a Beautiful Agency/client Relationship"Caleb Clark view bio Chief Partnership Officer & Co-Founder
Speaker Bio: Caleb Clark
Caleb Clark is a seasoned marketing and business leader with more than a decade of experience building in marketing programs, managing teams, sales and running a successful multi million $$ agency.
"Community Management: The Only Remaining Crisis Communications Strategy."Chris Henderson view bio Chief Strategist & Partner
Speaker Bio: Chris Henderson
Chris Henderson is a partner at Y Station Research & Communications, a firm dedicated to gathering data and insights to help their clients make the best decisions possible. From managing large-scale political campaigns, to writing award-winning cultural plans, to working with communities to find affordable housing solutions, to creating post-COVID strategic plans, Chris loves an wicked and urgent challenge. Chris also loves Godzilla.
"Community Management: The Only Remaining Crisis Communications Strategy"Jenny Black view bio Digital Strategist
Speaker Bio: Jenny Black
Jenny Black is an award-winning digital strategist and community manager with Y Station Communications & Research. Her career has included working with major corporate clients like Nestlé and the Dairy Farmers of Canada, as well as high-touch social strategies and management for Elections Alberta and Alberta’s Chief Medical Officer of Health. Jenny always reads the last page of a book before she starts it.
"Creating Content That Excels in an Era of Generative Search."Cameron Martel view bio General Manager
Speaker Bio: Cameron Martel
Cameron Martel is a seasoned SEO and content marketer, focusing on helping meaningful content experiences rank and bank. He manages a network of 15 large content sites generating 10MM+ organic pageviews/mo, and co-owns a boutique SEO agency.
"When and Where to Scale: Lead Generation and E-commerce."Brad Degenstein view bio Director of Strategy
Speaker Bio: Brad Degenstein
I worked up through running social media ads and managing clients and campaigns. Naturally, I have pivoted into a more strategic and decision-making role both internally and for select clients. I now consult, plan, and scale clients' strategies to meet business goals and objectives.
Curious Marketers Get Paid: Conquering Bias and Ego for a Better CareerBryce Lokken view bio Co-Founder + Marketing Director
Speaker Bio: Bryce Lokken
Bryce is the Founder and Director at Reviive, a Calgary-based startup that’s obsessed with helping humans have better relationships. In his past 15+ years of marketing, business development, and product work, he’s had a vast array of experiences in businesses as small as a local motorcycle shop and as large as eBay.
Bryce’s business passions are finding the spot where value passes friction, finding better ways to do anything, and surviving the onslaught of late-stage capitalism.
"B2B Content Marketing: Leverage Insights from Billion-Dollar Brands for Your Service Business"Afton Brazzoni view bio Founder, B2B Content Strategist & Writer
Speaker Bio: Afton Brazzoni
Afton Brazzoni partner with B2B marketers and entrepreneurs to create high-quality content that drives demand and revenue. Having had the pleasure of working with more than 70 clients worldwide during their 3 years as founder of Scribe National, the majority being repeat customers, including tech unicorns and others among Canada's 50 fastest-growing companies, they have established a reputation for excellence. With nearly 14 years of journalism, communications, and marketing experience, they bring a wealth of expertise and knowledge to their work.
"The Bacon Handout, a Market Pull to Stand Out"Crystal Phillips view bio Vice President at Thin Air Labs Fund I, Chair and founder at Branch Out Neurological Foundation
Speaker Bio: Crystal Phillips
Entrepreneur, former elite athlete, co-founder of Branch Out Neurological Foundation and Vice President of Thin Air Labs Fund I. Crystal has a range of experience that provides unique insight into investing in the health care space for significant human impact and outsized returns on investment.
Marketing Life Trends 2023Brent Chaters view bio Managing Director Marketing Transformation
Speaker Bio: Brent Chaters
Brent Chaters is the Managing Director for Marketing Transformation at Accenture. He is the Author of Mastering Search Analytics, Multichannel Marketing Ecosystems. He sits on the board of Directors for the CMA, in his spare time he is involved in his two girls sports including hockey and swimming.
Reputation is Everything: Issues Management in a Digital AgeJessica Harcombe Fleming view bio Managing Director, Canada
Speaker Bio: Jessica Harcombe Fleming
A 20 year marketing and communications veteran with a penchant for issues management, Jess is driven by a passion for storytelling and a curiosity to explore the intersection of digital communications, media relations and content marketing.
"Cybersecurity Considerations for Today's Digital Marketing Era."Candace Bergman view bio Marketing Manager - Cybersecurity NA & EMEA
Speaker Bio: Candace Bergman
Candace’s is a creative chameleon full of curiosity, genuine empathy, and has a knack for strategy. With a diverse professional background spanning from publishing, media, PR, brand management, and consulting to small business entrepreneur–where she wore ALL the hats–she is a teacher, not a teller, and has recently refocused her tech skills to fight cybercrime. Candace has developed a unique perspective on the intersection of cybersecurity and digital marketing. As a marketing manager for a global cybersecurity division for Online Business Systems, she's leading the charge in helping businesses navigate the complex landscape of online security.
"Platforms and Tactics to Keep or Kill"Tessa Marr view bio CEO
Speaker Bio: Tessa Marr
Tessa May Marr is an entrepreneur at heart and proud to lead a 100 per cent virtual social media marketing agency of exceptionally talented and relentless Social Media Managers! Her company, Marr Media Group works with B2B and B2C brands to build custom social strategies, paid social advertising, influencer marketing and fully outsourced social media management. They plug right into each client’s marketing team to augment and amplify all marketing efforts, making them even more effective, creating more connections and achieving desired results and outcomes.
Speaker Bio: Usman Tahir Jutt
Experienced Business Owner with a demonstrated history of working in the retail and restaurant industry. Strong operations knowledge and people development expertise with a growth mindset.
History of working in the community from a social, political, and business perspective to ensure strong and sustainable connections exist in our towns and cities.
"Leveraging Micro Influencers at Scale to Drive ROAS Online and in Store.Vinod Varma view bio CEO
Speaker Bio: Vinod Varma
Vinod is the Founder and CEO of Creator.co, a top ranked Influencer Marketing platform; Contributor for Entrepreneur Magazine; and was responsible for launching many wearables in Canada such as Fitbit, the Apple Iwatch, Garmin forerunner, Samsung Gear, and more - growing the category from $18 - $180m in Canada before founding Creator.
"3 Lessons from Growing Clinics That You Can Apply To Any Business"Saqib Tariq view bio Founder
Speaker Bio: Saqib Tariq
Co-Owner of Minuteman Press for 18 years and founder of Panel Marketing for over 5 years. Marketing strategist with a big picture outlook, an avid experience seeker and a racquet sport lover!
Responding to Consumer Behavior. Creating Intent Driven Funnels for Marketers.Dave Taylor view bio Co-Founder
Speaker Bio: Dave Taylor
Dave Taylor works through the eyes of the business owner, he is a creative thinker designing advertising and creative messaging for over 15 years. Working with with a long list of 500 clients, he helps marketers understand the real data behind advertising. With business partner John McColman they created In Front Marketing, now representing organizations such as the Calgary Flames and all 5 major sports teams under C.S.E.C. as their lead agency. True calgarians, Dave & John built their agency through community involvement, sponsorship and partnership.
Accessible Digital: Why It's Important and Where to StartPhylicia Tran view bio Senior UX Designer
Speaker Bio: Phylicia Tran
Phylicia is a Senior UX Designer with over 7 years of experience across different crafts. She's passionate about building accessible and inclusive experiences that extend to diverse communities and holds a certification in Accessibility Core Competencies (CPACC).
Accessible Digital: Why It's Important and Where to StartMaddie Alvarez view bio Senior Content Strategist, Practice Leade
Speaker Bio: Maddie Alvarez
Maddie is not your average communicator. She's a multi-discipline strategist with experience in digital communications, public relations, and research. When she's not working on scroll-stopping content, she's learning about how technology changes human behaviour.
How To Be Human: A Helpful Guide for Taking Care of your Followers...and Yourself.Kevin Parent view bio Social Media Lead
Speaker Bio: Kevin Parent
I have been the social media lead at Ottawa Public Health since 2018. In that time, our work has been recognized for its excellence by the likes of the Rockefeller Foundation, the World Health Organization, Health Canada, CTV Your Morning, Macleans magazine, Ryan Reynolds, and even Mike Morrison!!
Marketing Strategies for NonprofitsLuiza Campos view bio Founder
Speaker Bio: Luiza Campos
Luiza is the founder of marca strategy, a marketing and brand strategy studio. Since founding marca strategy in 2010, Luiza has helped numerous nonprofits strengthen their brands and maximize their impact.
"What's Working in Marketing – TikTok Edition"Charlie Grinnell view bio CEO
Speaker Bio: Charlie Grinnell
Charlie's journey to the world of digital began in video production with stints at Poor Boyz Productions, Arc’teryx, Nike and NBC Sports. He followed a passion for marketing which led him to Invoke, the digital agency that created Hootsuite. After a short stint in the agency world, he joined the digital marketing team at Red Bull managing the brand’s digital footprint in Canada and eventually moved to Europe to lead Red Bull’s global social media strategy for sports. He finally left the world of Red Bull to become the Head of Social Media at Aritzia, leading all social activity for the brand. Most recently, Charlie co-founded RightMetric which helps brands & agencies uncover opportunities to inform digital strategy through data-backed audience & competitor research across Paid, Earned, Shared, and Owned channels. They've helped brands like Meta, lululemon, Interac, The North Face, Red Bull, ATB Financial, Rossignol, Toyota, Destination BC, Save-On-Foods, and many more. In 2019, Charlie was named 30 Under 30 by BC Business magazine, a celebration of British Columbia's next generation of leaders and innovators who are accomplished beyond their years.
"Why Search Ads Aint Going Anywhere"Ameet Khabra view bio Pay Per Click (PPC) Specialist
Speaker Bio: Ameet Khabra
Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use the insights to make marketing work better. Today she uses her experience to design dazzling campaign strategies for Hop Skip Media's clients and teach the future generation of PPC pros at the University level.
"Amplifying Diverse Voices"Geri Anderson view bio Vice-President of Marketing & Communications, Strategy & Strategic Alliances
Speaker Bio: Geri Anderson
Prior to Calgary Economic Development, Geri was with the Government of Canada as Director, Communications for the Office of the Minister and Special Representative for the Prairies. She was Director, Policy & Communications for the Calgary Chamber from 2019 to 2021. Prior to the Chamber, she held senior roles in communications, government and stakeholder relations and public affairs with TD Bank Group, Canadian Energy Pipeline Association, Canadian Association of Petroleum Producers and Navigator Ltd.
"Leveraging Social Media to Build Brand Experiences"Samantha Beck view bio Senior Marketing Manager
Speaker Bio: Samantha Beck
Samantha Beck is the Senior Marketing Manager for Phillips Brewing, one of Canada's leading craft breweries. Samantha has spent her career working in consumer packaged goods, specializing in bubbly beverages of every kind. She is a multi-disciplinary marketer with experience in creating crowd favourite brands, music festivals, large scale brand sponsorships, and social media strategies that are built to last.
SocialWest 2023 Schedule
Conference Day One
Conference Day Two
Join Us For A Pre-Conference Workshop SEO: The Climb to #1 in the SERPs
This special workshop is open to both SocialWest attendees, and folks who only want to attend this session.
Don't miss out on the opportunity to boost your business's Google search results! Join Jelly Academy SEO Instructor and Jelly Marketing SEO Specialist, Jason Serafica, as he guides you through the essential steps to improve your rankings on Google's SERP. This session offers valuable insights, including a live SEO audit for a participating business's website, prioritization techniques, effective SEO tactics, and essential tools to stay ahead in the SEO landscape of 2023. Discover how off-site content and social media can impact SEO, and learn actionable tactics to implement. Gain a comprehensive understanding of SEO through a hands-on demonstration, providing you with the roadmap you need. Secure your ticket now for $75+tax and take your business's online visibility to new heights!
New networking experience - Braindate!
At SocialWest, you rub shoulders with the greatest leaders in digital marketing. You can learn as much from the people sitting next to you than the speaker on stage. What if you could pick everyone's minds? It all starts with a braindate.
This year, we make it easy for you to tap into the experiences and expertise of everyone in attendance. The spotlight is all yours! Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge.
They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.
Get ready! Create your own topics, book 1:1 meetings and join group conversations to meet and learn from the people around you at SocialWest.
Who Should Attend
The SocialWest Conference is the only conference you need to attend to understand, adopt, and succeed with content marketing, social media, one-to-one customer service, and digital advertising.Get Your Tickets Now!
- Social Media Managers
- Communications & Marketing Professionals
- Digital Marketers
- Public Relations Practitioners
- CMOs, VPs of Marketing, and Other Marketing Leaders
- Small Business Operators
- Communications Students
- Content Managers
- Self-represented professionals & artists
- Photographers, videographers, technicians and artists who want to provide services to social media marketers
Get the SocialWest App
The SocialWest 2023 app is now available. Attendees can Use the app to view the full schedule, learn about all 40+ speakers, and join the discussion. Please reach out to SocialWest organizers to gain access.
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Interested in speaking, sponsoring or volunteering at SocialWest 2023? Send us a note!Get in Touch