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New for 2026: Marketing in Tech

Marketing in Tech Track

Automatically included in every SocialWest ticket. Curated by Derek Hovinga, Founder of Inbound Lab. Presented in partnership with Alberta Innovates.

This year, we've added a new track dedicated to tech marketing.

It was built for the people doing it. Five 25-minute sessions, Thursday May 28 in Glen 203 to 204. Each one led by an operator who has run the play, not a consultant talking about it.

  • Smarter Marketing for Early-Stage Growth
    Hiba Amin
    Co-Founder
  • How To Turn Your Executives Into a Content Engine
    Zak Biggs
    Marketing Director, Goodlawyer
  • Stop Marketing, Start Reporting: A B2B Storytelling Framework for Tech Companies Past Seed Stage
    Chris Hogg
    President and Founder
  • Closing the Gender Gaps in Marketing & Tech
    Jessica Lortie
    Head of Marketing & Design
  • The Rise of UGC in B2B Marketing
    Courtney Kos
    Founder
  • Smarter Marketing for Early-Stage Growth
    Sara Hua
    Senior Partner Marketing Specialist
  • Closing the Gender Gaps in Marketing & Tech
    Derek Hovinga
    President
  • How To Turn Your Executives Into a Content Engine
    Pauline Chan
    Head of Lawyer Experience
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